Nobody can read your
mind. If you take it upon yourself to make sure that others know what is
important to you then you can claim to be assertive.
The market is a dynamic
process and it requires some assertive behavior to function properly. The alert
entrepreneurs are actually assertive about the discrepancies that they find and
they are assertive in applying their subsequent action.
It is this dispersal of
knowledge that results from the actions taken by the entrepreneurs that keeps
the whole system working and keeps knowledge flowing. Assertive and active
entrepreneurs are, therefore, major contributors to the elimination of ignorance.
Here
we have entrepreneurship as an example of the service emerging from
assertiveness. By acquiring and practicing assertiveness the speed and accuracy
of the flow of knowledge will improve, leading to the discovery of more
opportunities. A ‘premium,’a price, is ascribed to the practice of the virtue,
in this case ‘assertiveness.’ In other words, there is a commercial aspect to
the virtue. It is a ‘traceable’ market phenomenon.
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