Profit seeking
is just that – seeking. There is no guarantee. The profit seeker is a risk
taker that uses market prices to determine what to produce or what can be
produced more efficiently. The risks taken to initiate new production or
improved production will yield various outcomes such as: lower price, better
quality, and/or product differentiation.
The enticing wonder of the
discovery of a profit opportunity, which keeps the entrepreneur coming back and
entering into the market process, is the discovery of something obtainable for
nothing at all. It is the same as the quest of the explorer and the artist and
the scientist and the philosopher – to discover something never known before.
The profit seeking motive is this same motivation, this same human phenomenon.
Therefore as you can see, the profit seeking motive is part of the human
operating system, something to be appreciated – not to be condemned as an evil.
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