The impetus
behind production is the consumer’s desire for better quality, more choices and
lower prices. Of course, production is prior to consumption. Consumers have the
power to change the course of production by changing their spending patterns.
Prices for factors come backwards from consumption and all of these market
prices tell the producers what to produce and in what quantity. Being alert in
this competitive environment, it is the producer who serves as a ‘built-in’ entrepreneur.
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